So you are sitting there staring at your website and wondering what more you can do? You are generating some good traffic, but not enough to make the type of sales or advertising numbers you had originally hoped. People told you it would be easy to start a web business, but you are finding out otherwise. Have no fear, because you probably need to try some SEO techniques to grab yourself some much-needed traffic.
SEO To Grab Traffic
You have heard of the various internet marketing techniques. There is viral marketing, social networking, reverse marketing, and website meta tags. Those are all very good techniques that can bring more traffic to your website. You may have even tried some of these techniques already. After all, generating traffic to your website is the name of the game. You cannot very well sell anything if no one sees it.
There is another very good way to generate website traffic that you may not yet have tried. It is called SEO or search engine optimization. SEO is a method of internet marketing that focuses on articles or content based on or around subjects about your product or service. The articles can be strategically placed on article websites, blogs, or other social networking sites in the hopes that they can drive some content to your website.
The idea of SEO is that you will plug popular keywords or phrases into your articles in such a way that they will move your articles up the chain of search engine favorites. At the end of your articles, you will have links to your website and perhaps even a little information about your product or service. This way, you lure people in with your article and then direct them to your website. It is really a great way to start grabbing some additional traffic, but it does take some time and work to produce the articles.
There are, however, some pitfalls. If you do not use SEO properly then you may over-saturate your articles with keywords. Not only does this make your articles hard to read, but it also could alert search engines to your articles as potential spam. If not done correctly, SEO could actually keep you from getting more hits! That is why you need to know a little bit about word density in articles.
In general, you want about 3% to 5% keyword density in your articles. Once you are done with your article, many free websites will help you determine your word density. “Spider” is one such website. You simply plug in the URL to your website into Spider and it will tell you the keywords and the word density of each. If the keyword density is not as you would like it, then you simply need to tweak the article to be more precise.
Using SEO can enhance your chances of getting some good, quality traffic to your website. Not only that, but you can put a ton of good content out there surrounding your product, building your brand and reputation as having something good!
