Local business promotion on the internet is one of the best ways to move your business from a stagnating local business to a flourishing business that is both a local company and an online powerhouse.
Organic SEO and Traffic Boosts With Squidoo
To do this, you first need to get a great website set up, and then start driving traffic to it. Organic traffic is still where the most traffic on the internet comes from, and is the highest converting type of traffic.
To say that traffic is organic means that someone searched for something related to your site on the internet and then found a link to your site and clicked on it. The way that sites are ranked in Google based on certain searches depends on a lot of different factors, including the sites that link to them, and the anchor text that is used to create those links. That is one way that Squidoo Lenses can be helpful.
Squidoo lenses can bring more benefits to your business than just SEO, but those are certainly some of the more important ones. You can create lenses about various different things which relate to your business, and use each to link back to your site with different important anchor text. This is a very good way to start getting your site to rank higher in the major search engines.
Remember when writing content for Squidoo though that you’re targeting more kinds of traffic and results than simply building good anchor text. There are a lot of people who use Squidoo lenses to gain information on a variety of different topics. When they do this, you want them to be able to see that you know your subject matter.
That helps you to build both word of mouth and trust in your company. Also, if you provide good information to your Squidoo page, people will likely come back and read it again. This boosts your rank, and will, in turn, bring more visitors, creating a constant stream of growth.
Also, if you put great content on your Squidoo lens, it can serve as link bait. This means that it's interesting content that answers a question so that other people might link to it from their own Squidoo lenses or blogs. This is part of the link-building process which can help to ultimately drive more traffic to your primary webpage.
Remember whenever building your content you do want to be sure to use appropriate anchor text for building your keywords. Anchor text is still given value in the eyes of the search engines when determining rankings. Do your keyword research before building a lens so you know what areas to focus your anchor text on.
