Although a lot has been written about how to drive website traffic, much less information is available on how to drive traffic to specific types of web pages, such as a squeeze page. A squeeze page or opt-in page is a single web page with its sole purpose being to entice visitors to sign up for your email list.
Can a Squeeze Page be Search Engine Optimized?
The character of a squeeze page is such that it does not really leave much room for search engine optimization (SEO). SEO centers primarily on content. Content is the driving force behind SEO and since the nature and purpose of an opt-in page requires of it to be brief with very limited content, it doesn’t offer much content to optimize for search engine rankings.
Still, you can place articles on the same domain and link those articles to your squeeze page to drive more traffic. Having these articles will help your rankings since, as I said, the search engines love content! This way, you add value to the substance of your opt-in page in the opinion of the search engines.
Initially, you may not succeed in achieving a first-page search result listing of your squeeze page, but chances are good that your article with its valued content would. In other words, aim to achieve SEO for your article while your article links to your squeeze page.
Moreover, the more you can achieve good search engine rankings for the web pages linking to your opt-in page, the better your chances for achieving rankings and hence search engine optimization for your squeeze page specifically.
Publishing on Article Directories
This technique should not only be applied on your own website and domain but also by publishing articles on article directories, especially the most reputable directories receiving loads of traffic from the search engines. You will want to link to your squeeze page from the author resource box, which is published with your article.
Skillfully craft the content of your resource box with an enticing call on readers to visit your squeeze page. You should be offering a good quality product for free on your squeeze page. Make this clear and attractive in your invitation to follow your link.
The following methods will drive traffic to your squeeze page directly and also have, through their cumulative effect, the potential for search engine optimization.
Pay-Per-Click Advertising
You can also get guaranteed and targeted website traffic to your squeeze page with pay-per-click advertising with, for example, Google AdWords. Pay-per-click advertising implies that you bid on the keywords people interested in your offer and product are likely to search for. Make sure to write a compelling ad, making it difficult for people to not want to visit your page!
Depending on your niche and how captivating your opt-in page is, you will find that you get an opt-in rate of about 20%.
Publishing on Web 2.0 Sites
There are many other free websites on which you can publish content to drive traffic to your opt-in page. These user content-driven sites are also referred to as Web 2.0 sites. Good and recommended examples are sites like Hubpages and Squidoo. You can create a one-page website from where you can link to your opt-in page. As is the case with article directories, you will get website traffic directly from the members of these sites, as well as via the search engine rankings for the keywords you focus on.
Advertising on Classified Ad Sites
Then there are also classified ad sites offering another, mostly free, advertising opportunity for your opt-in page.
Social Networking for Traffic
Many people also use social media marketing successfully on networking sites like Facebook and Twitter. Do however bear in mind that your marketing activities on social networking sites require a different approach.
These sites are social networking sites with an emphasis on social. Your strategy on these sites should be to build recognition, relationships, and trust. As people get to know you and show interest in you they will also show interest in your business.
Online Niche Forums
There are also many niche-specific forums on the internet, which offer a great marketing platform and opportunity. With online forums, the focus is also on building relationships with your fellow forum members and adding value to the forum with your contributions. Diplomacy and a subtle approach are key to your success in forums. Link to your opt-in page from your forum posts without bashing other members with your offers.
Having a Squeeze Page is One Thing
The traffic generation techniques outlined here are proven ways to drive traffic to your opt-in page. Implement these techniques according to a committed daily schedule and you will get your website traffic in increasing numbers, even to an opt-in page.