As the self-proclaimed “front page of the Internet,” Reddit has been proven to increase website traffic referrals by a whopping 12,000 percent, which makes it critical for entrepreneurs to reach their targeted audience, and spread the word about their business.
What Makes Reddit an Interactive Place for Users?
Reddit is deemed to be one of the quickest-growing social networking websites at the present time, and this is believed to be due to its ability to engage users in discussions, and opinion sharing.
Once a person decides to post on Reddit, more than 72 million users are likely to see it, and over 57 percent of them are likely to reply and participate in the discussion. Sharing opinions, commenting, and giving tips are only a few of Reddit’s most common uses, as many members use it to ask for advice, share stories, or even talk about trending topics.
How Can Entrepreneurs Benefit from Reddit Traffic?
A key aspect most entrepreneurs consider beforehand is whether Reddit can bring any benefits to their attempts to grow their businesses and boost financial revenue. As with most other social networks, Reddit enjoys a large audience that exceeds 70 million users, but what makes it truly special is its purpose: content discovery.
Consequently, members come to Reddit specifically to find content, which boosts the likelihood of clicking on outbound links by 12,000 percent. While this is important for SEO and increased visibility within SERPs (search engine result pages), there are many other ways in which Reddit benefits entrepreneurs attempting to establish themselves as reliable service providers.
Due to the dynamic and interactive environment it has, Reddit has become a powerful tool for crowdsourcing knowledge and experience, especially if it concerns brands and products. By making your presence on this social network known, you will be able to easily communicate with potential customers about your policies, quality of products or services, and other such aspects that are pertinent to decision-making.
At the same time, Reddit is an ideal means of communicating new product releases and updates, as well as solving issues your current customers are facing, or answering potential customers’ questions. In addition, even when you are not answering questions or sharing opinions that concern your business, posting on Reddit constitutes a great opportunity to establish yourself as a reliable and resourceful industry expert.
How Can You Use Reddit to Boost Traffic to Your Website?
Understanding how Reddit works is the primary thing you should do to implement an efficient strategy for generating more traffic to your website. Let’s take a look at these simple but effective tips.
1. Get Your Audience to Know You
Probably the most important thing you should do when attempting to make your presence on Reddit known is to get your targeted audience to know you. This involves adding value to the community, in other words, posting helpful advice and tips whenever you have the opportunity.
Actively talking to your targeted customers can bring you huge rewards, especially if you make sure to provide tips that can really help them solve their issues or dilemmas. Even if you do not start your own topics, you can always participate in discussions instead, which will help you establish yourself as a reliable, resourceful, and knowledgeable professional.
Once you manage to increase exposure, you can start to slowly get your stuff out there. Whether it is a product or a service, those users you helped in the past will know that considering your experience, expertise, and knowledge, it must be good, so the greater the chances to buy it.
2. Timing Is Key
As with other social networks, posting at the right time is the key to getting massive traffic to your website. There is a better chance of increasing click-through rate, or getting your posts commented on if you make sure to be active when your targeted audience is active too.
Before you worry about how your posts and links are not attractive enough for your customers, you should carefully think about the time of the day when you typically publish them. According to an infographic by KissMetrics, the ideal time would be 5pm EST, as most people are actively browsing Reddit then.
3. Create a Reddit Sponsored Headline
Reddit is people’s primary choice for content discovery. A great way to make use of this is creating Reddit-sponsored headlines every now and then but the smart way. Instead of aggressively promoting your products or services, you can always use this feature to subtly advertise them.
Let’s assume that your business activates in a niche that relates to frugality, and you offer cheaper energy alternatives. After you do some quick keyword research, and read several users’ posts, you notice that there is a need for an evergreen guide on how to save money on energy bills.
Instead of linking someone else’s guide in the comment section, you can always create yours on your website, and submit it as a targeted sponsored headline using Reddit’s self-serve advertising platform.
The result is increased traffic and leads, which automatically boosts brand awareness, improves visibility within SERPs, and converts visitors into paying customers.
